A bite of history
DISCOVER HOW IT ALL STARTED. EVERYTHING IS CHANGING EXCEPT ONE THING –
PODLASKI HAS ALWAYS BEEN TASTY...
1957
THAT'S WHEN IT ALL STARTED
More than half a century ago, at the time of the first expeditions to Alaska and the launch of the first artificial satellite of the Earth, an inconspicuous enterprise was established in Siedlce, dealing with poultry breeding and processing, as well as egg purchase and processing. These were Siedleckie Zakłady Drobiarskie - a state-owned enterprise which began our history.
1977
THE BIRTH OF PODLASKI PATE
In California, the first Enterprise Space Shuttle takes place, the United Kingdom and the USA are making the first movie about Superman, and in Siedlce, the first production of Podlaski Pate begins. Today's iconic pate, so adored by children and adults, once looked completely different - the flat and wide can was completely unlike the current Podlaski packaging.
1991
DROSED FOR THE FIRST TIME
The 90s was the time of first computers, iconic clothes and the first wave of disco polo music. Changes in Poland were evident everywhere - also in the Siedleckie Zakłady Drobiarskie, which were privatized. For the first time, after privatization, the word DROSED was used in the company's name. Since then, the company operated under the name DROSED Siedleckie Zakłady Drobiarskie S.A., and just three years later it was listed for the first time on the Warsaw Stock Exchange.
2000
EUROPEAN LEADER AS AN INVESTOR
In the millennium year, while humanity was holding its breath waiting for the end of the world, Drosed was conducting intense talks with a French capital group. During the year, when it turned out that no catastrophe occurred, and life went on, Drosed was already a member of the French LDC Group, which until today is one of the largest poultry producers in Europe. Thanks to this fusion, completely new opportunities opened up for Drosed.
2003
FIRST TV CAMPAIGN
A year of new activities and bold steps, one of which was certainly the beginning of production of Podlaski Pate in an aluminum mug, which was a novelty in the food industry.
At the same time, the first major advertising campaign of Podlaski brand products was broadcast on nationwide television. Its message still remains valid.
At the same time, the first major advertising campaign of Podlaski brand products was broadcast on nationwide television. Its message still remains valid.
2016
FAVOURITE SINCE 1977
The approaching 40th birthday of Podlaski turned out to be a great excuse for a comprehensive change of image. After many years of improvements and minor visual corrections, the company decided on a new logo and a new graphic of all its products. The brand kept its favorite yellow color, but the logo and graphic elements have been redesigned on all packaging. Thanks to this, the products create a beautiful yellow space that stands out from the other brands on the store shelves.
2018
SOCIALLY RESPONSIBLE BRAND
It turned out that we like skydiving. It's hard to believe ... and yet. "PROJECT 100", a hundred parachute jumps made one day by one man who decided to collect funds for the purchase of wheelchairs for disabled children. The Podlaski brand was not only present at the airport during all the jumps, but also financially supported the project. We like to make children smile. And you?
Nasze wartości
TRADITION
The values and knowledge passed down from generation to generation are a source of pride and foundation on which we have built our company. We have been a leading producer in the poultry industry for over half a century; we know the market needs and changing customers' preferences. Over the years, we have changed, but we have remained faithful to the traditional values of our company. It is thanks to this approach that we create iconic products that are loved by our clients
TRUST
We believe that trust is the foundation in business, which is why we make every effort to ensure that our clients, contractors, employees and their families trust us. Our crew is a community that jointly develops and their members support each other. This mutual trust is a part of our products which we create with passion and commitment. Our clients trust us, and by buying our products they confirm that what we do is done well.
EXPERIENCE
What makes us different from many other companies on the market is the professionalism and the competence of our team. Thanks to our experienced employees, we have been providing a high level of customer service and the best quality of products for many years. Continuous improvement of qualifications, development of skills and tracking the preferences of our clients is our priority. We believe that this approach will provide our company with market success and consumer recognition.
RAW MATERIALS OF THE HIGHEST QUALITY
We guarantee the highest quality of products thanks to continuous control of the production process covering every stage: from hatching of chicks to the final product. Many years of contracts and cooperation with reliable breeders give us the confidence that the raw materials used in our company are of adequate quality. The confirmation of the highest quality standards are also numerous certificates of external institutions and contractors who buy products only from reliable and trusted suppliers.